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PrintArt

John-Botton-aotearoa-artistBEYOND THE COLOUR BAR

By John Botton

After agonising over your laden pallet for hours and carefully crafting the exact colours you envisioned, you’ve finally put the finishing touches to your next masterpiece. Then, remembering that Aunt Agatha had requested a copy of the piece, you whip out your iPhone and snap a few shots. But when you pick up the prints from your local ‘Mega Store’, there’s a dull lifeless image staring back at you. The colours are nothing like what they should be. Sound familiar?

When it comes to reproducing artwork, whether it’s for record keeping purposes or print reproduction and sale, there’s a lot more to managing the colour workflow than you might think.

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